Zone 1
South / West Zone
The Williamson County corridor and the west side of Davidson — Franklin, Brentwood, Belle Meade, Forest Hills and the growing Spring Hill / Thompson’s Station line.
- Median property value
- $895K
- Median household income
- $165K
For home services companies
Reach 180,000 verified homeowners.
Own your category.
Stop paying for clicks that never convert. Nashville Home Pros combines direct-mail reach into 180,000 owner-occupied homes with digital leads routed straight to you — at no additional cost on an annual contract.
- Two advertisers per category, per zone
- Owner-occupied homes only
- Ad design included
180,000
Homes per issue
100% owner-occupied, single-family. Guaranteed.
2
Advertisers per category
Per zone. Once both slots are gone, they are gone.
$0
Cost per digital lead
Included with an annual contract. No auction, no PPC.
9
Counties covered
Bedford, Cheatham, Davidson, Maury, Robertson, Rutherford, Sumner, Williamson, Wilson.
The advantage
Print creates the demand. The website captures it.
A magazine sitting on a kitchen counter does something a search ad cannot: it reaches a homeowner before they have started shopping, in a format they trust, next to editorial rather than eleven competitors. That is where demand actually gets created.
The website is the other half. When a homeowner who has seen your ad decides to act, they land on a form — and that request goes to you, not to a lead marketplace that sold the same name to four companies twenty minutes ago.
01
Print authority
A full-page ad in a curated magazine reads as endorsement. A sponsored result reads as an advert, because it is one.
02
Digital capture
Estimate requests from this site route to the category holders in that zone, by name, with the project attached.
03
Category exclusivity
Two advertisers per category, per zone. Your competitor cannot buy the page next to yours.
Free lead program
Annual contract holders get the digital leads
Unlimited estimate requests in your category, at zero additional cost. No pay-per-click, no shared-lead auction, no competing for a name you already paid for.
-
01
A homeowner requests estimates
They fill out the estimate form on this site and choose the category they need — roofing, kitchen, HVAC, whichever it is.
-
02
The request routes to the category
It goes straight to the advertisers holding that category in that zone. No auction, no shared-lead marketplace, no bidding against four other companies.
-
03
You call them
You get the name, the number and the project. What you do with it is between you and the homeowner.
Placement options
Choose the space, then the frequency
Every format is available in one zone or both. Cover positions are limited to a single advertiser per zone, per issue.
-
Premium
Full Page
8.5" × 11"
Maximum presence, no competing ad on the page.
-
Standard
Half Page
8.5" × 5.5"
Horizontal or vertical orientation available.
-
Starter
Quarter Page
4.25" × 5.5"
The entry point into category exclusivity.
-
Elite
Cover Positions
Front & back cover
Limited to one advertiser per zone, per issue.
The process
Five steps from call to mailbox
-
01
Choose a format
Quarter, half, full page, a cover position, or an insert or postcard drop.
-
02
Build the plan
Work with Terry to fit zone, frequency and format to the budget, then sign an annual contract.
-
03
Brief the design
Tell us what the ad needs to say. Design is produced in-house at no additional charge.
-
04
Review and approve
You see proofs and approve every ad before it goes to press.
-
05
Invoice, then press
Payment is due before each mail date. Creative is due three weeks prior.
Audience
Who opens the magazine
Two zones, both mailed exclusively to owner-occupied single-family homes. These are the publisher's readership figures for each edition.
Zone 2
North / East Zone
The Sumner, Wilson and Rutherford County growth ring — Hendersonville, Gallatin, Mt. Juliet, Lebanon, Murfreesboro, Smyrna and everything between.
- Median property value
- $695K
- Median household income
- $133K
Answers
Advertiser questions
How much does it cost to advertise in Nashville Home Pros Magazine?
Rates depend on ad size, how many zones you take, and the length of the contract. There is no published rate card because a quarter page in one zone and a cover position in both are not the same conversation. Call Terry McCarthy at (615) 551-5184 or email tmccarthy33@yahoo.com and he will build a plan against your budget.
What is category exclusivity?
Only two advertisers per category, per zone. Once both slots in your category are taken, no competing company can buy in until one of those annual contracts expires. It is the reason a page in this magazine behaves differently from a page in an open directory.
What is the free lead program?
Annual contract holders receive the digital leads generated by this website in their category, at no additional cost. When a homeowner requests estimates, the request routes to the contract holders for that category and zone. No pay-per-click, no auction, no bidding against four other companies for the same name.
Who receives the magazine?
180,000 owner-occupied, single-family homes across 34 Middle Tennessee communities. Renters, apartments and commercial addresses are not on the route — that is the publisher's stated guarantee.
Do you design the ad?
Yes. Tell us what the ad needs to say and our team produces it, you review proofs, and nothing prints without your approval. Design is included rather than billed separately.
When is artwork due?
Three weeks before each in-home mail date. The 2026 dates are on the coverage page, and payment is due prior to each mail date.
Can I advertise in only one zone?
Yes. Many companies with a tighter service radius take a single edition — South / West if they work Williamson County and west Davidson, North / East if they work Sumner, Wilson and Rutherford. Companies covering the whole metro take both.
What other formats are available besides a page?
Pop-out inserts, bookmark inserts, and half-price postcards mailed separately from the magazine at 6" × 11" or 5" × 8.25". Details are in the media kit.
Category availability
Don't let a competitor lock you out
Category exclusivity cuts both ways. Once your competitors claim the two slots in your category and zone, you are locked out until one of those annual contracts expires.
- Categories currently in the magazine: kitchen remodel, bathroom remodel, roofing, flooring, hvac, painting, plumbing, electrical, landscaping, and more.
- Ad design produced in-house and included.
- Talk to Terry directly: (615) 551-5184 · tmccarthy33@yahoo.com
