Starter
Quarter Page
4.25″ × 5.5″
The smallest way to hold a category spot.
Nashville Home ProsAdvertiseSeptember 2026
Pick a size, pick a zone, give the magazine the idea and approve the design. The November / December issue closes for creative on October 26 and lands in homes around November 16.
The sizes
Every size runs in the edition of your choice — South / West, North / East, or both — for the issues in your annual contract. Rates are quoted by Terry for the plan you build; the magazine doesn’t publish a rate card.
Starter
4.25″ × 5.5″
The smallest way to hold a category spot.
Standard
8.5″ × 5.5″
Runs horizontal or vertical.
Premium
8.5″ × 11″
The whole page to yourself.
Elite
Front or back cover
The first thing seen at the mailbox, and the last.
Detachable inserts for coupons, offers or a product — one per magazine.
Placed inside the magazine and kept, so the name stays in the house longer.
A 6″ × 11″ or 5″ × 8.25″ postcard mailed on its own, apart from the magazine.
The rule that keeps the page clear
The magazine caps every trade. A roofer in the South / West edition shares the category with one other roofer at most, and the North / East edition has its own two. There is no third.
The spots are held for the length of each advertiser’s annual contract. That is the part to take seriously: once a competitor holds a spot, the next company in that trade waits until the contract runs out.
So the first question on the first call is not the size. It’s whether there is still room in your trade on your side of town. The trades page shows who held each heading in the September 2026 directory, and the reasoning behind the cap is in our feature on exclusivity.
Zone 1 · South / West
15 communities
Median home value $895K, median household income $165K. Every community in the zone.
Zone 2 · North / East
19 communities
Median home value $695K, median household income $133K. Every community in the zone.
The owner’s five steps
The magazine designs your ad. You bring the idea, you approve what comes back, and the invoice for each issue is paid before that issue mails. The five steps are on the advertising page.
Work with our team to figure out the ideal ad plan that fits within your budget and then sign a contract.
Step two, in the magazine’s words
Deadlines
That is the printed rule on the zone map, and it applies to the idea as much as the finished file: the design and your approval both have to fit inside those three weeks.
Ten issues a year means ten deadlines, one for each month from February to November. Nothing mails in December or January, so the first 2027 deadline falls in January, three weeks before the February 10–12 mailing.
If a deadline is days away, call rather than fill in the form: (615) 551-5184.
| Issue | In homes | Creative due |
|---|---|---|
| October 2026 | October 12 | September 21 |
| November / December 2026 next open issue | November 16 | October 26 |
| February 2027 | February 10–12 | January 20 |
| March 2027 | March 10–12 | February 17 |
| April 2027 | April 14–16 | March 24 |
| May 2027 | May 12–14 | April 21 |
| June 2027 | June 9–11 | May 19 |
| July 2027 | July 7–9 | June 16 |
| August 2027 | August 11–13 | July 21 |
| September 2027 | September 8–10 | August 18 |
Beyond the page
Three extras sit alongside the printed ad. A pop-out insert is a detachable piece bound into the magazine — the place for a coupon or an offer — and only one runs per magazine. A bookmark insert is made to be kept; the magazine describes it as a custom insert that “stays in homes longer.”
Half-price postcards mail separately from the magazine, at 6″ × 11″ or 5″ × 8.25″, for a second touch to the same homes between issues.
Why it works
Q & A
Rates are not published: Terry builds a plan around the size, the zone and your budget and quotes it on a call at (615) 551-5184. Sizes run from a quarter page up to the covers, and contracts are annual.
A full page in Nashville Home Pros is 8.5 by 11 inches and is quoted with the rest of your plan: which zone, how many of the ten issues, and whether you add an insert or postcards. The magazine does not publish a rate card; call Terry for the numbers.
No. You give the magazine an idea of what you want the ad to say and show, the team designs it, and you review and approve it before it runs. Creative is due three weeks before the issue’s mail date.
Four print sizes: a quarter page (4.25 by 5.5 inches), a half page (8.5 by 5.5, horizontal or vertical), a full page (8.5 by 11) and the front or back cover. Pop-out inserts, bookmark inserts and half-price postcards can be added.
Three weeks before each mail date. For the first 2027 issue, which mails February 10–12, that means the artwork or your idea for it is due around January 20, so the design can be approved in time.
Nashville Home ProsBack cover
Category space is limited to two advertisers per zone and held for the length of an annual contract. A five-minute call tells you where yours stands. Creative for the November / December issue is due October 26.
(615) 551-5184Terry McCarthy, advertising — or send him the form