p. 03Brand awareness
Be the name they already know when the roof starts leaking
Most homeowners hire from a short list of names they have seen before. Ten issues a year is how a local company gets on that list and stays there.
Nashville Home ProsWhy printSeptember 2026
Why a printed magazine still works for a local home pro
Search ads catch people who have already decided. A magazine reaches them earlier — at the kitchen table, before the search — and keeps your name in the house after. Six features on how, with every study linked to where it was published.
The features
Six reasons, one at a time
p. 04Creating demand
The project nobody was searching for — until they turned the page
A search ad waits for someone to type. A photograph of a finished pergola on the kitchen counter starts the project that the search ad never sees.
p. 05Attention
In-your-face advertising: no skip button, no ad blocker, no scroll
Online, people have learned not to see ads. A magazine is carried in from the mailbox and paged through by hand, and your ad is on the page in front of them.
p. 06Print vs. pay-per-click
Print vs. Google Ads: what each one actually does for a contractor
Google Ads rents you a place in an auction for people already searching. A magazine page puts your name in the home before anyone searches at all.
p. 07Trust
Why a printed page is trusted — and why it stays in the house
Surveys put print ahead of search ads and pop-ups on trust, and mail lingers for days. What that means for a company asking to be let into someone’s home.
p. 08Exclusivity
Two per category, per zone: why the page is not crowded
A homeowner in Franklin sees two roofers in the issue, not ten. How the magazine caps each trade, and what happens once your category is full.
The short version
What the page does that the screen doesn’t
A home service company has two jobs in its marketing. One is to be found by the homeowner who is already looking. The other, harder one, is to be the name that homeowner already knows before they start looking — or the reason they start at all.
Search advertising is built for the first job and charges by the click for it. Nashville Home Pros is built for the second. It goes to 34 Middle Tennessee towns of owner-occupied, single-family homes ten times a year and puts your company in front of them whether or not anyone in the house is shopping that month.
In the magazine’s own words, “We provide our audience with the content that they want in a clean, crisp magazine format.” The features on this page explain what that format does for the 41 trades that advertise in it.
Stop competing for expensive clicks—own your category.
Nashville Home Pros
Q & A
Print advertising, answered
Is print advertising still effective?
For a local home service company, yes: a printed page is handled, kept and seen without a click. A 2015 USPS Inspector General study with Temple University found people recalled physical ads faster and more confidently a week later than digital ones.
Is magazine advertising still effective?
It is when the magazine reaches the right homes. Nashville Home Pros goes only to owner-occupied, single-family homes — 140,000 of them — which is the audience that hires a roofer, a remodeler or a landscaper. Nobody on the list is a renter.
What is print advertising?
Print advertising is paid space in something printed and delivered — a magazine, a newspaper, a mailer. In Nashville Home Pros it means a quarter, half or full page, or a cover, in a magazine mailed to 140,000 owner-occupied homes ten times a year.
What is the difference between direct mail and magazine advertising?
A direct-mail piece is one company’s flyer, often read in the time it takes to walk to the recycling bin. A magazine is a publication people page through and keep, with a directory in the back, and your ad sits in it beside other trusted local companies.